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The Verzuz effect



Verzuztv has officially become a global phenomenon. During the era of COVID-19 a virtual DJ battle was built by the likes of producers Timbaland and Swizz Beatz. Re-introducing hits for the 90s babies and reaching over 6 million followers on instagram.


Now THIS is what you call nostalgia !!



 


What is verzuztv?


For those who aren’t aware, verzuz is an American webcast series that is initially streamed and watched online.

It is a platform which invites black legacy artists who have been in the game for many years, to go head to head at performing their most iconic songs.


With Timbaland and Swizz Beats starting off the battle, it wasn’t long before others made their debut appearance after what felt like forever.


Black culture takes on Verzuz


It was all about cementing the R&B and Hip-Hop neighbourhood together. Giving fans a chance to witness a continuation of legacies built within the black community. Verzuztv was introduced to the world in order to bring back live rap battles that once birthed modern music. Through hardcore rap and episodes of complete nostalgia, the audience were able to capture the story behind the songs and a live show from their favourite artists. All in the heart of their digital devices.


At a time where we all needed a sense of clarity and unity, Verzuz came through.

Not only were we able to bump and grind our way through the most historic songs, but we were also able to be educated and entertained about black music. If you are someone who had grown up with both Rap, Hip-Hop and R&B blazing through your speakers, you would already know the importance and symbolism of past and present music.


It's plain and simple. Black culture and music has and will always be a unifying force. It is a movement that has empowered people to take political action over the years and make positive changes even in areas that felt impossible. Whether thats centred around crime or racism, 2Pac "changes" is the start of a painted picture.


Some of the most recent battles have featured both songwriters, producers and artists. Giving you an all inclusive package full of artists such as, Ne-yo vs. Johnta Austin, Brandy vs. Monica, Erykah Badu vs. Jill Scott and not to mention the great Beenie man vs. Bounty Killer. With millions of followers gained , streams multiplied across all platforms and a chance to revisit our childhoods, theres no doubt that this experience has been nothing but beneficial for all.


Swizz Beats and Timbaland reintroduced happiness and gratitude for a lot of people. And even though social media started to become a burden, there was hope just one click away.



How do I watch Verzuz battles?


Verzuz battles are available on Instagram. By following Verzuztv online, you are able to keep up to date with the latest news, battles and merchandise. Click the circle profile on the day and time of the battle and you will be automatically watching it live. Almost like you're there. Ask your friends and family to join too!

Apple users are also able to stream and listen to the battles on Apple Music. Just install the app and type in Versus tv or visit :


Furthermore, battles are also available on the Triller apps, Facebook live stream, and following the Twitter handle in order to get real-time updates on all music competitions.




 

Be sure to tune in on your devices and keep up to date with the next battles.


I hope you're ready! Verzuz never misses!!


Up next Verzuz presents:













Written by: Monae Rochelle

Instagram: @Ladymons_